In total, 12.5 million viewers watched live and recorded coverage of the 2012
Championships on BBC throughout Lakeside week: January 7th to 15th, 2012.
1.4 million tuned in to the daily afternoon and evening highlights programmes,
and a peak of 2.6 million watched the live Semi-Final on the afternoon of January
The live final on Sunday, January 15th attracted a peak audience of 2.9 million
despite being up against ITV’s hugely popular ‘Dancing On Ice’. BBC’s Lakeside
2012 coverage enjoyed an excellent BBC Audience Appreciation score of 83.
To put the BBC figures for the Final into perspective:
DANCING ON ICE, Sunday, January 15th
Call The Midwife
For the Lakeside World Final to attract 2.9 million of the remaining available
audience was an excellent achievement.
In total, 851,000 watched the coverage on ESPN/Classic across the week
The average ratings of the live shows across the week stood at 61,073
(higher than the average rating for Europa League and Aviva Rugby in 2010/11),
with an average of 228,000 tuning in for each live show (higher than the average
reach for all ESPN properties with the exception of the EPL & FA Cup).
The top performing show was on Friday evening when the average rating was over
100,000 for the 3½ hour show. The coverage peaked at 157,000 for the Semi Final on
BDO darts has contributed 2.7% to all ratings for ESPN in the 2011/12 season and
28.7% to January so far - which is set to be one of ESPN's strongest ever months
in terms of ratings.
OTHER TV & RADIO EXPOSURE:
Lakeside was available in 99 countries via Eurosport and Eurosport Asia.
It was featured on BBC Breakfast from 6.50 and every hour until 8.50 on Monday, January 9th (7 million viewers).
On the opening Saturday (Jan 7th) BBC Radio Five Live broadcast its ‘Fighting Talk’ programme live from Lakeside for the very first time from 11AM to 12 mid-day.
Dutch TV station RTL East attended the final for Christian Kist on Sunday, January 15th.